Meet Our Lead Automation Specialist
Petra Caldwell has been fixing broken business processes since 2015. She started as a bookkeeper who got tired of seeing the same problems over and over — so she learned to automate them instead.
Now she teaches other business owners the practical automation skills that free up their time for actual business growth. No theory, no complicated jargon — just systems that work.
- Certified QuickBooks ProAdvisor since 2017
- Automated processes for 200+ Australian businesses
- Average client saves 15 hours per week on admin tasks
- Specializes in service-based business workflows